The images across show a snapshot of CAD and rendering work that I produced whilst at ghd. The stylers are from the Eclipse range, which has already been launched.
Working in the New Product Innovation team, my role at ghd was varied. I spent time validating marketing claims in their research lab in Cambridge, as well as designing and visualising new hair dryers and stylers along with accessories through hands on work and using Adobe, Solidworks and Modo.
I helped redesign the spring loaded docking station for the latest hand-held and worked with it up to pre-production phase. The docking station is designed to clip & house part of the charger’s cable and clip in the jack to allow quick and easy stowing away for the user.
Challenges included tidying the cable away and maximising the tolerance of the fit of the charger to battery pack, to ensure it charged every time.
I designed a series of test rigs to measure and reduce the wear on the tank tracks and suspension bearing in the Robot team.
The original brief for the tool holder was to manufacture it from clear PC and keep the costs down. There were many challenges to this, including ensuring it was strong enough to withstand an accidental tug from the user on one of the tools. After many months of FEA and small tweaks, such as adding ribs and increasing overall thickness, the tool holder was manufactured from reinforced ABS.
I spent some time exploring different leather and textures for gift bags and accessories such as heat protective mats and carrier cases. Designed in Modo or Solidworks and rendered and retouched in Maxwell and Photoshop.
I designed a storage case for the ghd Air hair dryer. The brief was to create a more technical water resistant bag to fit the Air and its accessories whilst creating a luxurious feel, compared to some of their previous gift bags. I explored combining contrasting materials such as faux leather and suede, along with heat resistant materials for the inner lining, whilst trying to keep the manufacturing costs low. I worked alongside a Far Eastern soft products manufacturer to produce an initial prototype before production.
Globe packaging design to house one of Senturion’s collection pieces. I worked alongside a prototyping company to produce a smaller batch run.
This particular display stand was designed and rendered in Solidworks and sent to a prototyping company for production. I used technical materials such as acrylic and steel to emphasis the technology and craftsmanship of the product.
I designed a lacquered tray to display their collection pieces. Made with lacquered wood and suede.
Senturion are a luxury brand specialising in wrist-wear that is capable of synchronising with luxury car brands. I designed their second collection, with sharper edges and layered detailing to give it watch aesthetics and make it look more technical. Photograph of diamond and leather prototype.
A display stand plinth with integrated holder. Multi-faceted design to give it a sense of outer space and alien qualities, like their main meteorite material.
Working in a team, we were tasked with branding a range of conceptual future products celebrating 25 years of Brita.
In designing these products, we analysed the brand’s core values, ethos and conducted trend future forecasts to establish their position and role.
The Pregni Pillow offers gentle support for backs and knees - the dimple alleviates pressure on the tummy by gently lifting the legs whilst sleeping. The end result utilised flocked PVC for comfort and heat pressing as a manufacturing process.
I worked for a patent development & product design consultancy, helping inventors to market new product and business ideas. As a product designer, my role was to help develop their ideas and bring them to market, by producing CAD models, renders and presentation boards for investors.
The pages show feature CAD and rendering examples produced on Solidworks, Modo, Maxwell Render, 3DS Max and Sketchbook Pro for development and visualisation.
