Senturion

Visual of Macbook and iPhone Senturion website screen and responsive
Client & Project

Senturion are a luxury brand specialising in wrist-wear that is capable of synchronising with luxury car brands such as Ferrari, Lamborghini and Mclaren.

Description

I have worked on numerous projects with Senturion, from designing their online store, to designing and producing point of sale displays, packaging and brochures.

Screenshot of Senturion website - configurator page

I designed a website for Senturion with a dark colour scheme, imagery and photos of brand ambassadors & supercars, to help portray a sense of elegance for the luxury brand.

Together with a team of one front end and one back end developer, we built an interactive Senturion wrist-wear piece configurator, allowing the customer to choose and visualise their materials in a 360 viewer with CGI models.

I designed a section sewn casebound brochure for Senturion that contains their latest collection along with photos of their brand ambassadors wearing the pieces.

Screenshot of Senturion home page
Mockup of Senturion print brochure open Close up photo of spine of Senturion print brochure closed with foil stamped logo Photo of spine of Senturion print brochure closed with foil stamped logo

Packaging, industrial design and production

Photo of Senturion globe luxury packaging Photos of Senturion display tray and metal card invite CGI render and visual of Senturion wristwear and a photo of point of sale display glass cabinet
Packaging

Globe packaging design to house one of their collection pieces. The packaging was built by Amalgam.

Lacquered tray

I designed a lacquered tray to display their collection pieces. Made with lacquered wood and suede.

Metal etched invites

Senturion invited the press, investors and celebrities to their product launch by designing and sending bespoke laser etched metal invites and beautifully thick, screen printed envelopes.

Design for point of sale

CGI renders of Senturion POS concepts

I designed various point of sale displays for Senturion, shown in their private showroom and other luxury jewellery stores in Mayfair.

CGI render of Senturion POS concept and sketches Photo of final POS display unit in store - acrylic, glass and lacquer Photo of Senturion showroom